SOCIAL MEDIA MARKETING

10 EMAIL MARKETING MISTAKES TO AVOID FOR BETTER ENGAGEMENT

Posted by Pennyblack
30
Sep

Pennyblack templates will help you to find the top 10 email marketing mistakes to avoid when planning and organizing your email campaigns.

Thereby it includes high chances for better open rates, customer engagement, and higher conversion.

Top email marketing mistakes and How to avoid them?

In this article, you’ll find out about email mistakes and learn how to avoid these mistakes for better engagement and conversions.

  • Sending unexpected emails

  • Working with outdated mailing lists

  • Wrong personalization

  • No systematic nature of newsletters

  • Misleading or lying to subscribers

  • Ignoring pre-headers

  • The subject line and email body mismatch

  • Multiple CTAs

  • No eye-catching content

  • No test, before launching

Sending unexpected emails

The biggest mistake is sending unexpected emails to the readers. For example: sending emails all of a sudden and disappearing for a long time. This may create trust issues for your business

How to avoid it?

If delayed in mailing regularly, do your best to reactivate the list. Remind your subscribers about the newsletter by proposing something pleasant often

Working with outdated mailing lists

As we know, mail providers have certain requirements regarding mailing list quality. We must concentrate on the updated mailing list

 How to avoid it?

Use email validation services to analyze a mailing list. They help to delete non-working and suspicious addresses. By that, you’ll ensure your reputation and improve the efficiency of your email marketing campaigns

Wrong personalization

Sometimes wrong personalization can create a huge mistake. If you mention invalid visitor details or no proper subject lines or any misprint can cause damage to your business

How to avoid it?

  • Check all fields (names, tags, default setting) twice before mailing them out.
  • Then, do A/B testing to see if addressing customers by name influences conversion.

No systematic nature of newsletters

The mailing includes the formal structure of conversation so it must be planned and structured according to it, irregular emails and unsystematic mailing can reduce your conversion rating

How to avoid it?

Systematize your newsletter. Make a plan for upcoming works ahead and decide the perfect time for sending emails. It will completely depend on your audience and marketing strategy.

Misleading or lying to subscribers

Misleading or lying to subscribers is not a part of email marketing. Providing fake information or invalid data to the subscribers will break the bond of trust

How to avoid it?

  • Provide clear content in the email
  • Give easy accessibility to reach the voucher, coupon, etc.
  • Be loyal to your subscribers

Ignoring pre-headers

A pre-header is a text acting after the subject line of your email. It’s another great chance to grab subscribers’ attention and stimulate them to click.

How to avoid it?

  • summarize the message
  • hook with a value
  • offer a call to action

The subject line and email body mismatch

This process simply disappoints users when they open an email and see a subject line and body mismatch. They will consider it fake, and also mark such emails as spam, or unsubscribe.

Multiple CTAs

Some marketers overthrow newsletters with several CTAs like, go to the website, subscribe, order, leave your feedback, etc. readers get lost in these endless streams of information and get confused. As a result, your email marketing campaign becomes useless

How to avoid it?

  • Make subscribers know what exactly you want from them.
  • The best option is one email – one CTA, which will
  • Help to increase the conversion rate.

No eye-catching content

Your mail content must be eye-catching as the subscribers receive the mail they must stop at it and read your content

“Be unique among others”

How to avoid it?

  • Don’t copy be original?
  • Think of attractive details you could add to your newsletters.

No test, before launching

The major problem is sending mail before testing. This simply creates inadequate information or any of the above mistakes

How to avoid it?

  • Don’t rush to send mail faster
  • Check all the areas and content properly
  • Check for image clarity and other sources if attached
  • And have a high-quality internet

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