SOCIAL MEDIA MARKETING

11 Powerful eCommerce marketing strategies to grow your business

Posted by Pennyblack
26
Aug

Ecommerce marketing is a process of attracting customers to your website and inspiring them to buy your products or services.

But wait e-commerce marketing doesn’t end here,

It also aims at retaining your customers and convincing them to keep shopping from your website again and again

Table of content

  • What is E-commerce Marketing?

  • Advantages of E-commerce Marketing

  • Powerful E-commerce marketing strategies

  • Overall view

What is E-commerce Marketing?

E-commerce marketing is all about budding strategies and Services. E-commerce marketing strategies concentrate on business owners selling their products or services electronically.

The extensive approaches are designed to promote awareness and drive attention toward your goods and services in engaging ways. 

  • Banners 
  • Digital Imagery
  • email marketing campaigns 
  • Mobile applications
  • Paid digital ads 
  • Pay-per-click (PPC) services
  • Pop-ups
  • Search engine rankings 
  • Creative content
  • Social media platforms
  • Websites 

Advantages of E-commerce Marketing

E-commerce marketing strategies play a vital role in this digital world, let’s talk about the advantage of e-commerce marketing

There are many advantages of e-commerce including:

  • Companies/Businesses can reach a wider audience
  • Companies/Businesses have lower operational costs
  • Shopping from home is more convenient for the consumer
  • Consumers can easily compare shops across different brands
  • Greater selection of goods/services available

11 Powerful e-commerce marketing strategies to grow your business

The global pandemic has given an unpredictable push to e-commerce and many businesses have been required to go digital.

The powerful strategies are classified below,

  • MAKE AN E-COMMERCE WEBSITE
  • INCLUDE REVIEWS ON PRODUCT PAGES
  • USE CONTENT MARKETING
  • MARKET ON SOCIAL MEDIA
  • EMAIL MARKETING
  • PUT INFLUENCERS TO WORK FOR YOU
  • AFFILIATED MARKETING
  • PAID PROMOTION
  • RETARGETING

  • PUSH NOTIFICATION

MAKE AN E-COMMERCE WEBSITE

A website that permits people to buy and sell physical goods, services, and digital products over the internet through an e-commerce website

 A business can practice orders, accept payments, manage shipping and logistics, and provide customer service.

Before you enter into strategies make sure you create an e-commerce website to enhance the ranking of your business

Essential features

  • Shop page
  • Payment gateway
  • Product Comparison
  • Review and feedback
  • Affiliated market
  • Order management
  • One-click refunds
Pennyblack Templates – WooCommerce themes        

INCLUDE REVIEWS ON PRODUCT PAGES

The goods and services your e-commerce website sells can be powerful with clients’ online reviews linked directly to your product pages.

A review of each sold product or service gives trust to other customers and clients. It helps in developing the lead generation

‘’Our review link’’

USE CONTENT MARKETING

Content marketing is an amazing strategy to grow your business and bring leads to your business by posting content on social media platforms like Facebook, Twitter, Instagram, etc. the different types of content marketing are

  • Blog
  • Videos
  • Infographics
  • Case Studies.
  • E-Book 
  • User-generated content.
  • Checklist
  • Memes, etc.

MARKET ON SOCIAL MEDIA

Social media marketing is an excellent way to build and nurture relationships with customers. It can also help you connect with a new user. The practice of multiple social platforms helps to create a lasting and cumulative impression of your products and services.

Potentially effective social media platforms include:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Quora
  • Tiktok
  • Twitter
  • YouTube, etc.

EMAIL MARKETING

Email marketing is a keystone of eCommerce marketing, you can deliver targeted suggestions, product announcements, and discount offers to an audience who is interested in your product. Include personalization in your emails where ever possible

  • Mailchimp
  • Campaign Monitor
  • Stampready
  • My mail
  • Send in blue
“Pennyblack templates – Email templates”

PUT INFLUENCERS TO WORK FOR YOU

In the modern era, we are surrounded by multiple influencers, Lets discuss here some of the ways to put influencers to work for you

  1. Survey suitable influencers
  2. Find out the popular among them
  3. Contact them to promote your product or service
  4. Finalize the payment method and time duration

AFFILIATED MARKETING

Affiliate marketing is where you can promote another company’s product or service in return for a commission on the sales you generate.

  • Blog affiliates

  • Social media affiliates

  • News and Media

  • Coupon site affiliates etc.

PAID PROMOTION

Paid promotion encompasses making use of various networks and platforms to deal out your content. Paid advertisements appear at specific spots, for a fixed number of times, and within scheduled periods, they may be displayed on the newsfeeds of various social media sites or in published articles. Paid promotion helps drive more traffic to your website.

RETARGETING

Retargeting is the progress of sending Offers, New launches, and many more ads to specific users who have already interacted with your brand. This could contain targeting users who:

  • Have recently visited certain pages on your website
  • Have purchased from you in the past
  • Are already email subscribers
  • Were customers in the past, but are no longer engaged

PUSH NOTIFICATION

Push notifications can be used consistently to bring users’ attention to the product or service you are marketing. Push notifications are messages that pop up on phones, tablets, and smart devices like Apple watches. Tiny banners and pop-ups can grab a huge attraction to the customer

Price: Free

Target Platforms: Android, iOS, macOS

Type: Extension

Price: Basic Plan is for free, Growth Plan is for $9/month, Professional Plan is for $99/month

Target Platforms: Adobe AIR apps, iOS, Android

Type: Software

Price: Basic Plan is for free, Business Plan is for $9/month, Premium Plan for is $25/month

Target Platforms: Chrome, Firefox, Safari, Edge, Opera, Samsung, UC Browse

Type: Plugin, Extension

Overall view

The perception of eCommerce has changed a lot in the past couple of years. The 10 strategies listed in this area have been discussed to emerge as the latest and most important factors in e-commerce marketing strategies.

“Implement the amazing eCommerce marketing strategies into your business”

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