Lets learn about Email Marketing Automation & How to Set up?

What is Email Automation?

Email automation is a great marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists.

Let’s Learn About Email Automation

Email automation permits you to send the right information to the right people quickly and at the right time, which is very useful in driving sales from both potential and existing customers.

It takes repetitive tasks on your to-do list to free up your time and avoid confusion, such as responding to customer questions and encouraging them to keep coming back or reminding them of your business existence.

Examples of Email automation

Order confirmations
Shipping confirmations
Birthday greetings
Abandoned cart notifications
Welcome messages for new subscribers
Product abandonment messages
Cross-sell and upsell messages etc.

Pennyblack – Email Template

What are the steps for email automation?

The idea is simple: Firstly just create a campaign and set up a trigger that’ll activate automated sending when the event happens with the help of marketing tools.

Step 1: Install an email marketing tool
Step 2: Build and segment an email list.
Step 3: Set up an automation trigger
Step 4: Create email campaigns
Step 5: Activate the automation.

Install an email marketing tool

To start the email automation process first you need to install easy-to-use email automation software

Some of the best online email automation tools are explained below

Build and segment an email list.

Have a list of subscribers to send automated emails to and Break up your list into smaller segments based on information like interests or behaviors, some of the types are explained below,

Types of email list segments:

Industry or Job Function
Job Title
Geography
Age
Gender
Segment by Company Size
Web Behaviour
Purchase History
Buyer’s Journey

Set up an automation trigger

A trigger is an event or condition that will easily activate the automated campaign, for example, a newsletter signup, an abandoned cart, a subscriber’s birthday, etc.

Create email campaigns

Design the automated email by creating images, texts, call-to-action buttons, discounts, brand logos, etc. It helps you attract customers and develops your business’s brand value.

Activate the automation.

Choose the specific time to send the automated campaign and turn it on. Later, monitor or track how well it performs to find opportunities to improve.